Your Headshot: Is serious or smiling better?

A couple of weeks ago I bought an audio book Captivate: The Science of Succeeding with People by Vanessa Van Edwards. Ms. Van Edwards is a social scientist and the book’s purpose is to help create a manual for social hacks and teach how to effectively network and understand human behavior (in case you’re wondering why I…

Dancers: Don’t Lose the Forest for the Trees

We had a really lovely pair of girls in the studio a couple of weekends ago, friends who were very different dancers but who supported each other and were thick as thieves.  I had done dance photo shoot with both dancers previously, so they understood the process you have to go through to create powerful…

We are Adding Another Day to the San Francisco Shoots

Our slots filled up so fast when we announced that Rachel Neville Photography is coming to San Francisco in August that we have decided to add another day! Sign up now to schedule your photo shoot with Rachel Neville for Tuesday, August 29. It’s going to be a fabulous trip.  We are packing up some…

Start Sharing – Rachel Neville Marketing Series Pt 4

So, in the previous posts we talked about who you are as a dancer, artist, teacher, cupcake eater… and then we looked into who you might like to serve with your content, who you want to connect with.  This group is your target audience. What are their interests? What do they like to do for fun,…

Marketing Series 3: Find Your Tribe and Get to Know Them

Ok, let’s dive right in! In our last post on this topic two weeks ago we delved into who we are as a ‘product,’ getting to know ourselves in depth without wearing that judgment hat. We also looked at the appropriate time to start working on marketing, and the value you bring to the dance companies…

Networking

So my husband is also a photographer, some of my clients know that but most of the time it doesn’t come up. David is a stills photographer in the film and television industry, he’s the guy that works on the sets and takes the publicity photos you see in magazines. He occasionally does the ‘gallery’…

How to Market Yourself as a Dancer – Marketing Series Pt 2

Ok, let’s get started! Marketing for Dancers: Find Your Strengths There are many elements of good marketing. Most companies think about their print, social media, Google ads and product placement, just to name a few. How does all of this translate to dancers? Does it feel a little overwhelming? Let’s begin by defining the question…

Photographer Rachel Neville is Coming to San Francisco this Summer

We are excited to announce that we are heading back to San Francisco this summer… and we’re bringing our studio with us! You heard that right, friends, we will be making the trip across the country with props, fabrics, outfits, outfits and more. Dancers left to right: Lauren Aureus, Kaeli Ware, Emilia Sandoval, Noelle Lee This adventure is…

Dance Marketing. Let’s go!

Marketing.  It’s a vague, distant word for many dancers, something that companies and corporations do, right?  Not any more. So many businesses and dance companies fail every year (the statistics are pretty depressing so we won’t go there).  I have a hunch that often this has to do with more energy and resources allocated to producing, only leaving…

Creating Images for Complexions Contemporary Ballet

We have been so busy in the studio and want to take a few moments to share some of the work we have been doing in the past few months for dancers, dance companies and more. Today, we are taking a look back at the marketing campaign that we helped to create for Complexions Contemporary…

Spring into Action!

It’s the time of year when everyone digs in… a few more months left until the end of terms, competition finales, new 2017/18 or even 2018/19 years to plan.  We are doing the same here at my Long Island City photography studio.  We are looking for new ways to serve our community, new ways we can spread…