3 Tips to Make Your Images Work as Hard as You

The next few months are busy times for dancers and for fitness professionals.  This is a make it or break it time for fitness businesses and trainers in particular, who want to capture the clients who are ready to commit to their health around the holiday season.

nyc fitness photographer Rachel Neville marketing tips

Fall is upon us and it’s time to get moving – to get in front of the clients we want, communicate our expertise and take our businesses to the next level by putting all the pieces in place for a successful 2014.  With these goals in mind it’s time to start asking the tough questions and understanding how your clients make choices.

Are you getting what you want? Do you have the clients and presence your expertise demands?

I’ve been amping up my own business, increasing visibility and gearing up to open a new studio location, so I’ve been focused on building a new website, shooting new creative work and rolling out a new marketing strategy.  But the most important part of my business is being there for my clients so I want to pass along my new intensity and marketing energy to you.

trainers fitness pros marketing images for clients you want by Rachel Neville Photography

What you need and how to get it.

I can help you attract a surge of new customers ready to commit to their around the holiday season.

Need some fresh, new rock star images to put you on the map and keep you in front of your clients? That’s what I love to do of course… and what else?

Need a conversation about your brand to work through ideas that get clients to know your business better? Sure, happy to help.

Need a referral for a new website, logo/marketing material? Easy! I have some good people that are easy to work with that I can recommend.

Positively Pilates, pilates, barrel, rachelneville.com

3 Tips: Make Your Images Work as Hard as You Do

1) Plan your marketing in advance so you know quickly and easily what images and content you need. Having it ready to go when you need it makes your marketing a snap and lets you focus on the bigger picture.

2) Have a variety of fresh images that tell your clients what they need to know. Your images can communicate your theme for the month, health tips or highlight a particular workout focus… the list goes on!

People work with those that they know, like and trust. Use images that communicate this.

NYC fitness movement photographer Rachel Neville Photography

3) Understand how your clients make choices.  Advances in Neuroscience suggests that our synapses fire nano-seconds before we take an action/make a choice.  That means our brains make decisions for us even before we have.  This means that getting your image out there consistently to everyone on your list will have a huge impact on your business… the more people ‘know, like and trust’ you the more their unconscious mind will think of you when they’re ready to start training.

Put Your Images to Work

Contact me for a consultation.  We’ll go through the images you’re using now and I’ll show you how to use them to hit your target clients, communicate your unique expertise and create more visibility for your brand.

I’ll answer your questions, connect you to the right people and get started on creating images that market you to the clients you want.
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