Your Images, Your Brand: Are you Choosing Wisely?

There are all different styles of photography out there. Are you choosing the right ones for your purposes?

In this second post in our series on marketing for professional and forward thinking pre-professionals dancers

You see it all around you: The sub par images that get a lot of attention. The photos of dancers that make you scratch your head and wonder why everyone likes them or why they get printed.  As a former dancer and ballet teacher, and now photographer, images like these drive me nuts. One of my biggest pet peeves is photo’s that are technically lacking, not due to the skill level of the dancer but more for the lack of attention to detail.

dance images for branding

But if you take a closer look, and think about who the images are reaching and who your dance photos are intended for, you may have your answer.  And you may learn a little bit about dance marketing basics in the process.

The proliferation of whacked out legs, feet and hyper mobile backs that you see all over Instagram definitely has an audience, as is evidenced by many accounts with huge followers.  Many of these post dancers in one of only 4 or 5 poses. (Yes, you know what I’m talking about, the attitude, arabesque, the crotchy, over stretched a la seconde, the Grand pas de chat and the rolling over your feet dangerously fourth position en pointe).

These dance images generally attract the younger audience and non-dance community. Even if we dance photography professionals get tired of looking at flexibility for the sake of flexibility, there is a market for it. This doesn’t mean that using these types of images will further your career or always offer artistic satisfaction, but they may serve a purpose if used occasionally.

Four styles of dance photography serve professionals best, and each has a particular following and purpose with a particular audience.

4 Types of Dance Photography Ideal for Dancers and Dance Companies

1) Performance/Rehearsal Shots

2) Behind the Scenes (BTS as its called in the film industry)

3) Location Images

4) Commercial Images

hoop aerial dance marketing

Before you put your images out there, think about your reach and your goals.  What do you have to say?  What’s important to you as a person, an artist, a dancer?

Next, consider who your followers are and who you would like them to be.

It’s a great idea to be more strategic with you images, to have them target your audience in an impactful way that will grab and hold their attention. Choosing dance photography images that come from your heart rather than your flexibility is a great start!

better angles for dance photos

Happy to have a conversation with you to discuss this important topic and how it applies to you.


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