Marketing Series 3: Find Your Tribe and Get to Know Them

Ok, let’s dive right in! In our last post on this topic two weeks ago we delved into who we are as a ‘product,’ getting to know ourselves in depth without wearing that judgment hat. We also looked at the appropriate time to start working on marketing, and the value you bring to the dance companies…

Networking

So my husband is also a photographer, some of my clients know that but most of the time it doesn’t come up. David is a stills photographer in the film and television industry, he’s the guy that works on the sets and takes the publicity photos you see in magazines. He occasionally does the ‘gallery’…

Dance Marketing. Let’s go!

Marketing.  It’s a vague, distant word for many dancers, something that companies and corporations do, right?  Not any more. So many businesses and dance companies fail every year (the statistics are pretty depressing so we won’t go there).  I have a hunch that often this has to do with more energy and resources allocated to producing, only leaving…

Workshop for Dance Photographers at Rachel Neville Photography Studio

Dance photographers from New York City and throughout the country have reached out to me requesting help with their photography work. Because I am so passionate about helping dancers create great content for their marketing and because I truly love what I do in my Long Island City photography studio every day, I am excited…

Resources for Dancers from Rachel Neville Photography

Part of what makes the Rachel Neville Photography experience different from working with any other dance photographer in New York City, is our commitment to providing resources and information that help dancers achieve success throughout the audition process and the life of their dance careers. In keeping with our commitment to provide the best resources…

You Got the Job – Now What? Episode 6

Episode 6 of the Rachel Neville Photography Audition and Marketing Video Series for Dancers looks at a topic you don’t hear too much about.  It might be a topic you haven’t even thought about throughout the audition preparation process.  What happens after you get the job? Watch Episode 6 NOW Your journey as a dancer  doesn’t…

What Crying on the Stoop Taught Me About Work, Dancing and Neighbors

I spend a lot of time on this blog talking about the things we work through in shoots or consultations, giving you tips, highlighting the successes of my clients, and all around, doing everything I can to help my ‘tribe’ move their worlds forward. I don’t often talk about the downside to all of this. We all…

A Dancer Workshop So Great, We’re Having Another!

The first session of the Auditioning and Marketing Workshop for Dancers this past weekend was a huge success, with dancers from NY and LA prepared to take on the upcoming dance audition year with confidence and determination.   At the Workshop, we talked shared important business information, social media planning tips and “How To” help on images, resumes and videos. …

Rachel Neville on Movers and Shapers Dance Podcast

I was thrilled to be interviewed by Erin Carlisle Norton, Artistic Director of The Moving Architects on the Movers & Shapers dance podcast. On the episode, available now, I talk about why marketing is so important for dancers, how to grab the right attention from the right eyes in the limited amount of time you have to make…

Meet Varvara Kalinin of Perfect Posture Pilates

Varvara Kalinin is the owner of Perfect Posture Pilates, a pilates studio in Astoria Queens, near our photography studio in Long Island City, NYC. Varvara’s studio is “a contemporary Pilates studio offering private and group Pilates instruction for both body conditioning and rehabilitative needs.” With this brand identity in mind, Varvara came to Rachel Neville…

The Techniques You Need Now for Successful Auditions and Dance Careers

Summers here, let’s rejoice! As July and August shoot dates start to book up I’m thinking more and more about new strategies for helping my auditioning dancers to stand out this next season. I want nothing more than for you all to be successful, and success takes planning. We all know that a dancer doesn’t…