Do you know how to put your best face forward?

In my last post about headshots we talked about whether you should choose a smile or not.  While a toothy grin may not be appropriate for all audition photos, we do know that a genuine smile is always better than a fake smile. So I know this probably had many of you thinking: but I don’t like the…

Your Headshot: Is serious or smiling better?

A couple of weeks ago I bought an audio book Captivate: The Science of Succeeding with People by Vanessa Van Edwards. Ms. Van Edwards is a social scientist and the book’s purpose is to help create a manual for social hacks and teach how to effectively network and understand human behavior (in case you’re wondering why I…

Dancers: Don’t Lose the Forest for the Trees

We had a really lovely pair of girls in the studio a couple of weekends ago, friends who were very different dancers but who supported each other and were thick as thieves.  I had done dance photo shoot with both dancers previously, so they understood the process you have to go through to create powerful…

Start Sharing – Rachel Neville Marketing Series Pt 4

So, in the previous posts we talked about who you are as a dancer, artist, teacher, cupcake eater… and then we looked into who you might like to serve with your content, who you want to connect with.  This group is your target audience. What are their interests? What do they like to do for fun,…

Marketing Series 3: Find Your Tribe and Get to Know Them

Ok, let’s dive right in! In our last post on this topic two weeks ago we delved into who we are as a ‘product,’ getting to know ourselves in depth without wearing that judgment hat. We also looked at the appropriate time to start working on marketing, and the value you bring to the dance companies…

How to Market Yourself as a Dancer – Marketing Series Pt 2

Ok, let’s get started! Marketing for Dancers: Find Your Strengths There are many elements of good marketing. Most companies think about their print, social media, Google ads and product placement, just to name a few. How does all of this translate to dancers? Does it feel a little overwhelming? Let’s begin by defining the question…

Creating Images for Complexions Contemporary Ballet

We have been so busy in the studio and want to take a few moments to share some of the work we have been doing in the past few months for dancers, dance companies and more. Today, we are taking a look back at the marketing campaign that we helped to create for Complexions Contemporary…

Spring into Action!

It’s the time of year when everyone digs in… a few more months left until the end of terms, competition finales, new 2017/18 or even 2018/19 years to plan.  We are doing the same here at my Long Island City photography studio.  We are looking for new ways to serve our community, new ways we can spread…

Hands, Hands, Hands..

How to make your hands look good in photographs… let’s talk. I recently had the chance to work with Erica Cornejo of Boston Ballet and this came up.  Within the first couple of shots, her delicious, expressive hands were something I immediately noticed.   You know how people who are into football excitedly shout at…

Working with William Forsythe and the Boston Ballet

From my days of dancing in Germany back in the 90s I have always held in the highest esteem William Forsythe’s work. Indeed, we used to travel down to Frankfurt when we could, to see the company perform.  It was such an amazing group of dancers on the cutting edge at that time. So when I got…