As we come to the end of the first month of 2015 I am still filled with the excitement of the new year and full of good wishes for all of you as we move ahead through this great year.
Celestin Boutin, Photo Rachel Neville Photography at Long Island City Dance Photography Studio
I’m in the middle of a moment of extreme gratitude for all that happened in 2014, and I want to share it with all of you who are so important to me. It’s been a dream of mine to have my own studio, built specifically for the kind of dance photography and fitness photographs I create.
Jessica Cobb, Photo Rachel Neville Photography at Long Island City Dance Photography Studio
I’m so grateful for all of you, for your support, continued trust and your positive energy. It is your energy that helps make this kind of dance and movement photography possible. It is what we are able to do together, with your energy and mine, in this studio space in Long Island City, that makes great photography possible.
Photo Rachel Neville Photography at Long Island City Dance Photography Studio
With my 18 foot wide cyc (with sprung floor… my dream!), and space to store backgrounds, loads of props, costumes, leotards and more of my toys (killer equipment) than ever before, I truly feel like my work has been able to spread its wings. I have the clients who constantly allow me to get creative and expand my mind and create new ideas together. Thank you for that!
Photo Rachel Neville Photography at Long Island City Dance Photography Studio
Hey, I want to hear from you!
I was sitting in a cab on the way home last night, well surviving a cab ride, really. It seemed as though the driver had some affinity for smelly dinners, and we were stuck for more than an hour behind an accident on the 495.
I decided to distract myself from thoughts of jumping out the window and walking in the frigid cold down the highway, or googling a way to put the driver to sleep so I could open the windows, crank the heat and take over the cab, by thinking about what would most serve you all on the blog this week.
What topics would you most like to know about, get information on, get hooked into? What do you most want to know about?
Juliette Bosco, photo by Rachel Neville
Whether it’s audition photos, fitness marketing, photoshoots, or something else, what are you focused on this week?
So, while hiding my nose in my sleeve, I decided to ask you all for input!
Drop me a line here… I’ll not only answer your questions, but I’ll give 2 of you who submit a question to me a pretty significant discount on a photo shoot. Just for taking a minute of your time to stop, think, and shoot me an email.
Really, I thank you in advance since even just the act of writing this helped distract me from that smelly car!
What I Want to Hear
Tell me now… and be the lucky winner to collect your photoshoot discount.
I have been having a great time working with Kira Stokes, an NYC trainer who works with celebrity clients and has, over the better part of two decades, built a strong, powerful and engaging presence in the fitness world.
Recently, Kira signed a deal with BFX Studio and will be available to clients exclusively through BFX. Kira says that this new phase for her fitness business is “a dream come true.”
With it, came a need for more amped-up fitness branding. We tackled the project together, working to create images that speak to the strength, power and energy that is Kira. These are the elements that make her uniquely her and, in addition to her expertise, they are what make her so appealing to her clients.
I have talked before about asking what you want your images to say about you when you are creating fitness branding. You can see in these photos that Kira’s brand is starting to speak. You get to know what kind of experience you can expect when you work with her, just by looking at the images. That is a huge part of getting the job done with images for branding and marketing for fitness businesses.
Ask me how you can use images to create your fitness brand!
Passion? Softness? Energy? Nuance? Elegance? Fierceness? Crazy lines and shapes, bodies that can contort…
This has been a hot topic of conversation at my studio lately. What gives a picture the power to hold your attention? What makes you stop and look at it for more than the 1-2 seconds you normally give to the images you are inundated with every day?
The Wow Factor of course is largely dependent on the audience. A great example is the attention I’m paying to my Instagram account. Now I’m not the photographer who has a crazy number of followers, just a little over 2000 (yes, I was a little late to the party and joined up this past April), but I do want to provide content that my followers enjoy, and to connect with more people who want to see what I do. So I’m paying attention to what people like, what people want to share and comment on. Seeing what makes people stop in their tracks.
Interestingly, the images that I post that have a special place in my heart, those that happen to be more along the lines of my conceptual, more personal work, tend to gain fewer ‘likes’ than shots of individual dancers with either super great lines or with awesome props.
The scoring on this is purely based on the transient ‘like’ which is by no means a scientific analysis. There are many factors at play here, including day and time of day I post. However, the trend is fairly strong. And from there you can start to draw some conclusions about what kinds of dance photos resonate with audiences. And that is something that, as a dancer, you need to know. The same is true for fitness photos. What fitness photos make potential clients stop in their tracks and say “that’s what I want”?
So the larger question for all dancers, dance companies and fitness professionals to consider is what images make people stop, think and respond.
Consider what types of images will make your clients or your audience stop in their tracks and pay attention. Then work with your dance photographer to create them to deliver powerful dance audition photos or fitness marketing images.
If you’re not sure, before you consult with your dance and movement photographer, ask yourself these questions:
What do you want to see more of?
What images do you like most?
Do you feel like you need to present a certain look or style in your dance photos and at auditions?
Does this look connect to who you are, what you want to do, and what makes you stop and look?
Share your answers in the comments!
Over the last few weeks, I’ve been working on updating some of the images on my website and beginning new projects to re-vamp my book. A bit of a task yes, but so excellent because it’s forcing me to really look at who I am as a photographer, what my vision is and how what I do makes an impact on the lives and work of my dance, movement and fitness photography clients.
The defining thing that I’ve been thinking about is not just what I like to shoot, but what gets dancers and movement professionals noticed? What images speak to get your foot in the door? What makes your images stand out and get you the results (more jobs, more clients, a contract, more tickets purchased for performances) that my photography clients need?
Initially, the common concern for many of my dancers and movement professionals is that they want to look their best. They want to have the right lines. Ok great, that’s easily here in the tool box. I’m a former dancer and teacher, so I address these concerns naturally and give my clients the confidence they need for great dance and fitness photos. But what else?
What colors, textures, angles, feelings can we pull out? What can we do to make your images exciting, to give them a visual impact that makes your audience stop and look at you? What makes your work different and how can we bring that to light in images
These are the important questions that not every dance photographer or fitness photographer will ask. And this is where your images can really stand out for you. Here is some of the new work I’ve been doing with just those themes: color, textures and spacial features?
In the next few weeks I will be writing a series of posts talking about each of these themes and how understanding them and using them can transform your photos and truly make them work hard for you.
When you look at these images, which ones stand out to you the most? Do you respond to color, texture, angle? What do you feel when you see certain colors, textures or angles in a shot? And what do you want people to feel when they look at your photo?
One of the great things about being a New York City dance photographer is having the chance to work with an assortment of dancers, from a variety of dance companies all over NYC.
In addition to the fun and creativity we get to have in the photography studio with dancers for audition shots and dance photo portfolios, as an NYC dance photographer I get to go all over the city for location shoots and dance performances.
The past few months have been great, full of live dance performances, location shoots and studio work with my dancer clients and dance company clients in New York City.
In my Instagram contest celebrating the opening of my new NYC photography studio in Long Island City, I asked dancers to tell me what inspires them to work hard. I hope that these images inspire you to work hard, to get out and enjoy your city, and to get creative with your dance images.
Book a summer photo shoot while there’s still time!