Start Sharing – Rachel Neville Marketing Series Pt 4

So, in the previous posts we talked about who you are as a dancer, artist, teacher, cupcake eater… and then we looked into who you might like to serve with your content, who you want to connect with.  This group is your target audience. What are their interests? What do they like to do for fun,…

Marketing Series 3: Find Your Tribe and Get to Know Them

Ok, let’s dive right in! In our last post on this topic two weeks ago we delved into who we are as a ‘product,’ getting to know ourselves in depth without wearing that judgment hat. We also looked at the appropriate time to start working on marketing, and the value you bring to the dance companies…

Networking

So my husband is also a photographer, some of my clients know that but most of the time it doesn’t come up. David is a stills photographer in the film and television industry, he’s the guy that works on the sets and takes the publicity photos you see in magazines. He occasionally does the ‘gallery’…

How to Market Yourself as a Dancer – Marketing Series Pt 2

Ok, let’s get started! Marketing for Dancers: Find Your Strengths There are many elements of good marketing. Most companies think about their print, social media, Google ads and product placement, just to name a few. How does all of this translate to dancers? Does it feel a little overwhelming? Let’s begin by defining the question…

Dance Marketing. Let’s go!

Marketing.  It’s a vague, distant word for many dancers, something that companies and corporations do, right?  Not any more. So many businesses and dance companies fail every year (the statistics are pretty depressing so we won’t go there).  I have a hunch that often this has to do with more energy and resources allocated to producing, only leaving…

Hands, Hands, Hands..

How to make your hands look good in photographs… let’s talk. I recently had the chance to work with Erica Cornejo of Boston Ballet and this came up.  Within the first couple of shots, her delicious, expressive hands were something I immediately noticed.   You know how people who are into football excitedly shout at…

My Bag of Tips and Tricks: The Unusual Things Every Dancer Needs

Happy holiday season! Everyone likes a little behinds the scenes peek every now and then right? Yesterday in a shoot we started talking about all the little tricks I have to solve problems that come up for dancers in our studio and we thought we’d give you a little Holiday Grab Bag of odd, unique and…

How to Capture Energy and Emotion in Dance Audition Photos

Happy Thanksgiving! As we take a break here at our studio this weekend to spend time with our families, we want to wish you all a great day off and to take a moment to be grateful for all of you, our readers, clients, friends. Love to you all. To those of you who are…

Resources for Dancers from Rachel Neville Photography

Part of what makes the Rachel Neville Photography experience different from working with any other dance photographer in New York City, is our commitment to providing resources and information that help dancers achieve success throughout the audition process and the life of their dance careers. In keeping with our commitment to provide the best resources…

Your Headshot is More Important Than You Think

I’m just going to leave this here for you dancers: your headshot is more important than you think. So important. Here’s a quick test for you. Go online to your favorite dance company. Pick one, any one. Now go to the company page and look up the dancers. Pick out the following characters among them:…

You Don’t Have to Do It Alone: Rachel Neville Photography Video 5

In this episode, from our Marketing and Career Tips for Dancers Video Series, we are talking about the importance of community support as you prepare for dance auditions, go on auditions and manage dance career decisions. Support and community are key to a successful dance career and today’s dancers are poised to access the resources…